4LIFE Entrepreneurship Programme™

The online 4LIFE Entrepreneurship Programme™ provides you with the coaching, blueprint, and tools you need to start, scale, and sustain your business for the rest of your life. Unlike any other programme, you get LIFETIME ACCESS, which includes all future content upgrades, monthly mentoring and support, and our exclusive entrepreneur community. And, since you are under the guidance of accomplished entrepreneurs who coach you, you get to avoid many of the struggles that the typical entrepreneur goes through.

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The Problem

Starting, scaling and sustaining a business can be overwhelming

If you don’t have an accomplished coach to guide you, a coach who knows the way, you waste time chasing dead-end ideas; you burn more money than you make; you guess instead of following a proven process.

That leads to sleepless nights and feeling constantly overwhelmed. And the prospect of frustration and burnout becomes very real.

We don’t want that for you. The School of Entrepreneurship is giving entrepreneurs hope with a new way to start, scale and sustain a profitable business.

Entrepreneurship is demystified and simplified by accomplished entrepreneurs who guide you every step of the way, so you can achieve success without uncertainty or overwhelm.

The Solution

4LIFE Entrepreneurship Programme™

The 4LIFE Entrepreneurship Programme™ includes the following modules:

Get the coaching, roadmap and support you need to start a business from scratch without overwhelm or frustration.

Start Your Own Business

  1. Programme Orientation
  2. Philosophy of Entrepreneurship (1)
  3. Philosophy of Entrepreneurship (2)
  4. Time Mastery & Accountability
  5. Business Ideation
  6. Developing Startup Ideas & Deeper Insights
  7. Business Idea Research & Validation
  8. Vison, Goals & Objectives
  9. What Product Are You Selling & Your Exclusive Product
  10. Craft Your Offer
  11. What Problems Do You Solve & Problem Analysis
  12. What is the Value Proposition
  13. What Determines the Force of a Value Proposition
  14. How to Craft Your Value Proposition
  15. How to Apply Your Value Proposition
  16. Who is Your Prospect & Their Needs & Wants
  17. The Psychology of Pricing & Pricing Strategies
  18. The Fundamentals of Branding & Your Profile
  19. Partner Platforms & What To Measure
  20. Persuasion (1)
  21. Persuasion (2)
  22. Marketing Channels (Free & Paid)
  23. Business Model Canvas
  24. Preparation for GrowthKit
  25. Tour of GrowthKit
  26. Introduction to the Page Builder
  27. Connecting Forms to the CRM
  28. Emails & Automations
  29. Using the Appointments System
  30. Selling a Digital Product
  31. Creating a Funnel
  32. Building your 1st Landing Page
  33. Finance & Tax
  34. Legal & Regulations
  35. Blueprint

Get training from a team of accomplished entrepreneurs who will help you with scaling your new business.

International Entrepreneurship Mastery Programme

  1. Introduction to the Enneagram
  2. Debriefing of Types 1 to 5
  3. Debriefing of Types 6 to 9
  4. Enneagram Q & A
  5. Personal Accountability – What & Why?
  6. Understanding and Applying Integrity
  7. The Mind
  8. How the Mind Works
  9. Self Talk Cycle
  10. Inner and Outer World
  11. Six Laws of the Mind
  12. Social Entrepreneurship
  13. Mentorship and Purpose
  14. Module 1: Effective opportunity selection
  15. Module 2: Small things initiate the innovation mindset
  16. Why creativity matters and understanding your mindset
  17. Understanding Your Thinking Style
  18. Traditional thinking and the effect of stress on creativity
  19. The way forward – a thinking framework for strategic thinking
  20. Lateral Thinking – a tool for enhanced creative thinking
  21. The Importance of sales, critical sales issues to be managed
  22. Time management practical application, templates and support tools
  23. The Sales Cylce: Prospecting and Referrals
  24. The Sales Cycle: Setting the app, Surveys and Needs Analysis
  25. The Sales Cycle: Presentation, Closing Techniques
  26. The Sales Cycle: Handling and Overcoming Objections
  27. Problem Identifier and Review
  28. (is )Mindset Rebellion (creepnig in?…) and How to Overcome Imposter syndrome
  29. Whats’ Your Story
  30. Finding your URPs to start your business
  31. Applying the URP to grow your business
  32. Your Financial Goals & Money Style, Budgeting
  33. Knowing Your Numbers (1)
  34. Good Customer Service Is Not Enough
  35. Using CX To Build A Business That Lasts
  36. Knowing Your Numbers (2)
  37. Cashflow Management
  38. Types of financing
  39. Public Relations – Activities & Tools
  40. PR in the Marketing Mix
  41. Branding – Trust, Relationships, Image (shortened by 1 day)
  42. Starting a Business – Legal Entities, Auditors, Naming, Compliance and Acts
  43. Accounts, Taxes, Structuring a Business
  44. Specific Contracts and Acts
  45. Contracts – Overview and Pointers
  46. Intellectual Property
  47. Confidence. Clarity. Certainty.
  48. The Leader’s Capacity for the Future
  49. Understanding Your Team, Teamwork & Collaboration
  50. Managing Change
  51. Being the Visioning Leader
  52. Loosing motivation & overcoming apathy
  53. Overcoming Fear /create excitement to kickstart
  54. Structuring a presentation so that you don’t need notes.
  55. The art of story telling
  56. The science of speech writing
  57. The value of great communication skills
  58. Impromptu speaking
  59. How to find a winning product to sell online
  60. Starting your online store and adding products
  61. Setting up online payments and arranging product menus
  62. Designing the store and adding your URL
  63. Taking the site live and getting your 1st sales
  64. The fundamentals of Social Media
  65. The importance of Clarity
  66. Creating engaging content
  67. Beating the algorithm
  68. Building your email list
  69. Facebook Business Manager Setup
  70. Creating Audiences & Targeting
  71. Anatomy of an Ad Campaign
  72. Creating a Winning Ad
  73. Setting Up Your Ad Campaign
  74. (More) Strategies To Accelerate Your Entrepreneurial Journey
  75. How to create a video and podcast
  76. Using video & podcasts in your marketing
  77. Being a Leader on LinkedIn
  78. The Art of Making New Connections
  79. The Captivating One-Liner
  80. Secret LinkedIn Tricks
  81. The Most NB LinkedIn Skill to Master: Direct Messaging
  82. How to utilise Sales Funnels
  83. Use email to create a customer journey
  84. Useful Social Media tools
  85. What is CRM (Customer Relationship Marketing)
  86. Improve Productivity and Management of your Business
  87. Important Concepts & Big Picture Overview
  88. Campaign Preparation – Part A
  89. Campaign Preparation – Part B
  90. Campaign Setup
  91. SEO and Storytelling
  92. Optimization in Practice
  93. The Top 3 ASSET Incomes that will set you up for a WIN in this POST Covid 19 Economy
  94. How to Get Your B-BBEE Certificate and tap into Corporate BEE/Development Funds
  95. Key Factors in Financial Planning for a Business:
  96. The Four Dimensions of Resillience (Physical, Mental, Emotional, Purpose)

Get lifetime access to our entrepreneur community where you can do business through referral networking.

Lifetime Community Support

  • Ongoing growth strategy and tactic sessions to keep your business growing and sustainable
  • Monthly referral networking meetings to gain access to market through your fellow colleagues and their networks
  • Lifetime access to our exclusive closed Facebook Group
  • Access to exclusive member-only interviews with successful entrepreneurs
  • Access to all future upgraded course content
  • Weekly tool reviews of tools that can help you be more productive in your business
  • Weekly accountability sessions with an accountability coach

What to expect

Programme info

Streamed live online (excluding holidays)

Live sessions daily at 9 AM (GMT+2)

Recorded and available to watch online without limits

Accompanied by assignments, exercises, and case studies

Personalised guidance from an accountability coach

Interactive with Q&A at the end of each session

Added Value

Bonus Tools you get

The Enneagram is a sense-making tool and framework that enables the development of self-awareness.

At the start of the programme, you will take the Enneagram Assessment and discover your Entrepreneur Enneagram Type (EET).

Moreover, you get a detailed report on your Enneagram Type and a debriefing session with an accredited Enneagram Coach on your Entrepreneur Enneagram Type.

Your results give you insight into your core personality traits as it reveals your intrinsic motivators, strengths and weaknesses while it guides you to create the changes needed in yourself to become the best version of yourself and ultimately a more successful entrepreneur.

Armed with this self-knowledge, you can customise your learning path for accelerated development and success.

As a free bonus, you get a complimentary 6-month subscription to our all-in-one web marketing platform called GrowthKit – valued at R1,195!

This amazing, “drag ‘n drop easy” platform allows you to quickly create a professional online presence in a few hours or days (not weeks or months), without coding or technical expertise … so you don’t have to hire a developer to get your business online.

You get all the tools you need to showcase and market your business in one place:

  • 1 Website with free hosting
    No need to worry about expensive web hosting. We will host your website for free.
  • 20 Landing pages
    Building pages is drag and drop easy. You can create any type of landing page without touching code.
  • 10GB Storage space
    Get enough online storage for all your digital landing page assets.
  • 5 E-commerce store products
    Sell anything: physical or digital products, services and memberships. Take single or recurring payments, offer upsells and more.
  • 100 CRM contacts
    Store and manage all your contacts in one place. Access detailed profiles for every lead, customer, client and member.
  • 25 Website members
    Allow your members to access their digital products in a secured content area. Manage your members through your CRM.
  • 100 Email subscribers
    Send mobile-responsive emails as campaigns or automated sequences. A/B test your subject lines or content for better results.
  • 1 Custom domain connection
    Connect your own domain (to be bought separately) to your GrowthKit account to boost your credibility.

Ready to join the 4LIFE Entrepreneurship Programme™?

Get all 3 modules at an early bird price before it expires

Affordable 6 and 12-month payment plans are available

Still not sure if this is for you? See what our students are saying...

From Our Students


Leila Blom

Backyard Farms

"In 2020 was approached by a lovely man who was involved in a big charity based feeding scheme during covid lockdown. He asked me if I wanted to start a social enterprise with him based on working in communities and townships to create gardens where they grow and sell chillies onions, basil, red pepper, tomato and herbs, we then buy their harvests and use them in our range of table and cooking sauces."

"When I was asked to help start this endeavour I decided to join the School of Entrepreneurship since I knew nothing about starting a business or where to even begin! I enjoyed the diverse topics that the School of Entrepreneurship covered and after long days out I would go home and be able to share the same struggles & learn from the other students who were facing the same challenges which was motivating."

"We started Backyard Farms as a team of three (my colleagues who are husband and wife still have their own full-time jobs, so I am the only one who is working on this project full time) but it has helped immensely to have a team who can bounce ideas of one another, so I cannot take full credit for everything that has been done. We have just recently been stocked in a Wellness Warehouse and a Pick ‘n Pay so we now employed a 4th person who is helping with the production of the sauce so that I can focus on growing the business."

Pelisa Mpumlwana

Lisas Box

"To me, to actually take the initiative & be an exhibitor at the Rand Show may sound like bragging, but it was one of my greatest milestones for 2022 & most bitter sweet business challenge."

"With the School of Entrepreneurship, I have changed my way of thinking thanks to Verity Price, one of their coaches. I recently attended the Rand Show and I was not looking for opportunities to catapult to unprecedented limited heights, instead, I was looking for business opportunities that landed me where the School of Entrepreneurship has taught me in their skill implementation sessions."

"But here is the thing also, I planned for the Rand Show & no matter how much I made plans things did not go as planned. This rang true when I had to take a bus from the Eastern Cape with Lisas Box stock to Johannesburg. This challenge showed me how much I was willing to grow in business.

In summary, Lisas Box made it’s 1st yoco sale & many more thereafter. Lisas Box got featured on African Celebration TV & made new stakeholders."

Who We Are

The Team

Meet the Founder & head coach

Leon Lategan

Leon Lategan is the School of Entrepreneurship’s Founder and Head Coach. He has coached, trained and spoken to over +50 000 entrepreneurs, business owners and corporates in South Africa and in 21 cities globally in countries such as Egypt, Qatar, Jordan, Mauritius, Bahrain, Botswana, Namibia, Rwanda and Tanzania.

The School of Entrepreneurship exists to create entrepreneurs because they possess the ability to spur economic growth and improve living standards for all. We aim to develop 10,000 new entrepreneurs in the next 5 years who are capable of starting sustainable and profitable businesses that create jobs and reduce unemployment.

Who You Will Learn From

The Coaches

World-class coaching provided by a team of accomplished entrepreneurs

Ready to join the 4LIFE Entrepreneurship Programme™?

Get all 3 modules at an early bird price before it expires

Affordable 6 and 12-month payment plans are available

Do you have questions? Let's chat...

Schedule a call with our Student Advisor

If you have any questions about our programme, please do not hesitate to schedule a call with our student advisor.