4LIFE Entrepreneurship Programme™

While getting your degree, diploma or certificate

...start, scale & sustain your own business

We’ve got exciting news for you: from the day you kick off here at the School of Entrepreneurship, you will learn to be an entrepreneur by being one.

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The Problem

South Africa is in crisis

Presently, South Africa’s job market is in crisis with the highest unemployment rate in the world at 44.1% (expanded definition, QLFS Q2:2022).

Joining the job market after finishing university or college is a scary endeavour. Chances are you won’t be able to find a job. Not to mention a job that pays well or one that you love doing.

At the School of Entrepreneurship, we encourage you to think differently. Take the path less travelled.

Instead of going job hunting, use the knowledge you gained from your degree, diploma or certificate to start a business, create your dream job and take control of your future.

The Solution

4LIFE Entrepreneurship Programme™

Get the coaching, roadmap and support you need to start a business from scratch without overwhelm or frustration.

Start Your Own Business

Curriculum Overview

Programme Orientation
Philosophy of Entrepreneurship (1)
Philosophy of Entrepreneurship (2)
Time Mastery & Accountability
Business Ideation
Developing Startup Ideas & Deeper Insights
Business Idea Research & Validation
Vision, Goals & Objectives
What Product Are You Selling & Your Exclusive Product
Craft Your Offer
What Problems Do You Solve & Problem Analysis
What is the Value Proposition
What Determines the Force of a Value Proposition
How to Craft Your Value Proposition
How to Apply Your Value Proposition
Who is Your Prospect & Their Needs & Wants
The Psychology of Pricing & Pricing Strategies
The Fundamentals of Branding & Your Profile
Partner Platforms & What To Measure
Persuasion (1)
Persuasion (2)
Marketing Channels (Free & Paid)
Business Model Canvas
Preparation for The Landing Page Builder
Tour of The Landing Page Builder
Building your 1st Landing Page
Finance & Tax
Legal & Regulations
Blueprint

Get training from a team of accomplished entrepreneurs who will help you with scaling your new business.

International Entrepreneurship Mastery Programme

Curriculum Overview

Introduction to the Enneagram
Debriefing of Types 1 to 5
Debriefing of Types 6 to 9
Enneagram Q & A
Personal Accountability – What & Why?
Understanding and Applying Integrity
The Mind
How the Mind Works
Self Talk Cycle
Inner and Outer World
Six Laws of the Mind
Social Entrepreneurship
Mentorship and Purpose
Module 1: Effective opportunity selection
Module 2: Small things initiate the innovation mindset
Why creativity matters and understanding your mindset
Understanding Your Thinking Style
Traditional thinking and the effect of stress on creativity
The way forward – a thinking framework for strategic thinking
Lateral Thinking – a tool for enhanced creative thinking
The Importance of sales, critical sales issues to be managed
Time management practical application, templates and support tools
The Sales Cylce: Prospecting and Referrals
The Sales Cycle: Setting the app, Surveys and Needs Analysis
The Sales Cycle: Presentation, Closing Techniques
The Sales Cycle: Handling and Overcoming Objections
Problem Identifier and Review
(is )Mindset Rebellion (creepnig in?…) and How to Overcome Imposter syndrome
Whats’ Your Story
Finding your URPs to start your business
Applying the URP to grow your business
Your Financial Goals & Money Style, Budgeting
Knowing Your Numbers (1)
Good Customer Service Is Not Enough
Using CX To Build A Business That Lasts
Knowing Your Numbers (2)
Cashflow Management
Types of financing
Public Relations – Activities & Tools
PR in the Marketing Mix
Branding – Trust, Relationships, Image (shortened by 1 day)
Starting a Business – Legal Entities, Auditors, Naming, Compliance and Acts
Accounts, Taxes, Structuring a Business
Specific Contracts and Acts
Contracts – Overview and Pointers
Intellectual Property
Confidence. Clarity. Certainty.
The Leader’s Capacity for the Future
Understanding Your Team, Teamwork & Collaboration
Managing Change
Being the Visioning Leader
Loosing motivation & overcoming apathy
Overcoming Fear /create excitement to kickstart
Structuring a presentation so that you don’t need notes.
The art of story telling
The science of speech writing
The value of great communication skills
Impromptu speaking
The fundamentals of Social Media
The importance of Clarity
Creating engaging content
Beating the algorithm
Building your email list
Facebook Business Manager Setup
Creating Audiences & Targeting
Anatomy of an Ad Campaign
Creating a Winning Ad
Setting Up Your Ad Campaign
(More) Strategies To Accelerate Your Entrepreneurial Journey
How to create a video and podcast
Using video & podcasts in your marketing
Being a Leader on LinkedIn
The Art of Making New Connections
The Captivating One-Liner
Secret LinkedIn Tricks
The Most NB LinkedIn Skill to Master: Direct Messaging
How to utilise Sales Funnels
Use email to create a customer journey
Useful Social Media tools
What is CRM (Customer Relationship Marketing)
Improve Productivity and Management of your Business
Important Concepts & Big Picture Overview
Campaign Preparation – Part A
Campaign Preparation – Part B
Campaign Setup
SEO and Storytelling
Optimization in Practice
The Top 3 ASSET Incomes that will set you up for a WIN in this POST Covid 19 Economy
How to Get Your B-BBEE Certificate and tap into Corporate BEE/Development Funds
Key Factors in Financial Planning for a Business:
The Four Dimensions of Resillience (Physical, Mental, Emotional, Purpose)

Get lifetime access to our entrepreneur community where you can do business through referral networking.

Lifetime Community Support

Overview

Ongoing growth strategy and tactic sessions to keep your business growing and sustainable
Monthly referral networking meetings to gain access to market through your fellow colleagues and their networks
Lifetime access to our exclusive closed Facebook Group
Access to exclusive member-only interviews with successful entrepreneurs
Access to all future upgraded course content
Weekly tool reviews of tools that can help you be more productive in your business
Weekly accountability sessions with an accountability coach

What to expect

Programme info

Streamed live online (excluding holidays)

Live sessions on Tuesdays at 12 PM (GMT+2)

Recorded and available to watch online without limits

Accompanied by assignments, exercises, and case studies

Interactive with Q&A at the end of each session

Personalised guidance from an accountability coach

Added Value

Bonus Tool

Enneagram Assessment

The Enneagram is a sense-making tool and framework that enables the development of self-awareness.

At the start of the programme, you will take the Enneagram Assessment and discover your Entrepreneur Enneagram Type (EET).

Moreover, you get a detailed report on your Enneagram Type and a debriefing session with an accredited Enneagram Coach on your Entrepreneur Enneagram Type.

Your results give you insight into your core personality traits as it reveals your intrinsic motivators, strengths and weaknesses while it guides you to create the changes needed in yourself to become the best version of yourself and ultimately a more successful entrepreneur.

Armed with this self-knowledge, you can customise your learning path for accelerated development and success.

Programme Fees

Your Investment

Once Off Payment

R4 995

Once Off

Monthly Payment

R995

per month for 6 months

Monthly Payment

R595

per month for 12 months

Still not sure if this is for you? See what our students are saying...

From Our Students

Testimonials

Valentine Lunga

★★★★★

“Coach Leon, you are the best!! thank you for a platform that educates and equips me to start and scale my business. The school of entrepreneurship has become part of my life. I have mixed emotions as i finish with my course, I am happy that i have learnt so much, have built amazing friendships with the other students and have been taught by the best but i will miss you and all the other coaches. Thank you so much !! I will go out there and implement all that i have been taught, cant’t wait.”

Abel Kortje

★★★★★

“I would like to express my gratitude towards Leon the Visionary of Entrepreneur school, I am empowered and have completely different mind set business concern. Now I believe you need education or understanding in order to start and want to sustain in business. Thanks guys was great to be with you.”

Sue Lorraine

★★★★★

“Words are not enough to thank you Coach Leon for giving me this life-changing opportunity. When l was chosen for this program and started the journey l knew that my life would not be the same again .l learned so much from you and all the coaches you brought for us on this program. l have improved as a person and an entrepreneur. The program was more than l expected..l can say it was rich in every way. I thank you for the opportunity to meet great and inspiring colleagues in this program. God bless you richly for giving me this opportunity to be part of this awesome community and for all you have taught me. “

Nobuhle Zondi

★★★★★

“I truly appreciated this journey. The school has provided me with invaluable resources and guidance to help me on my entrepreneurial journey. The courses I have taken have given me the knowledge and tools to build a solid foundation for my business. I now have a better understanding of the business landscape and how to position my company for success. I have also learned about the importance of creating a strong brand and marketing strategy, which has helped me to attract and retain customers. Thank you so much.”

Thomas Antoine-Williams

★★★★★

“There is a unique way of learning with Leon, he uses a clear delivery of his teaching with great examples and proven techniques that set you for success, the only thing you need is just to follow the process and show up. The school of entrepreneurship has been my greatest investment as it brings you a higher level of understanding, deeper and broader than all the other courses I have done, presenting you each day and week a different topic with his passion and extensive experience that you can benefit as a privilege student. I think it’s fair to show gratitude and to show anyone that would be looking to work with you how much value they will receive. Forever grateful.”

Caroline Karanja

★★★★★

“Leon you definitely are community changer through the training impacting South Africans and beyond. I did iEMP3 and this time I was committed to stay the course. Your great love is evident in the planning and giving us the best coaches and guidance and time put in organizing content of the course. I salute you. Blessing.”

Puleng Matatiele

★★★★★

“Sincere gratitude to you Leon and all the coaches, the entire SoE. The course was intense and greatly useful.This was an opportunity I had been yearning for but never imagined would come true. Thank you so much.”

Sbusisiwe Chili

★★★★★

“Thank you Coach Leon for the lovely program and the amazing coaches you brought to us, I really learnt a lot.”

Leila Blom

Backyard Farms

"In 2020 was approached by a lovely man who was involved in a big charity based feeding scheme during covid lockdown. He asked me if I wanted to start a social enterprise with him based on working in communities and townships to create gardens where they grow and sell chillies onions, basil, red pepper, tomato and herbs, we then buy their harvests and use them in our range of table and cooking sauces."

"When I was asked to help start this endeavour I decided to join the School of Entrepreneurship since I knew nothing about starting a business or where to even begin! I enjoyed the diverse topics that the School of Entrepreneurship covered and after long days out I would go home and be able to share the same struggles & learn from the other students who were facing the same challenges which was motivating."

"We started Backyard Farms as a team of three (my colleagues who are husband and wife still have their own full-time jobs, so I am the only one who is working on this project full time) but it has helped immensely to have a team who can bounce ideas of one another, so I cannot take full credit for everything that has been done. We have just recently been stocked in a Wellness Warehouse and a Pick ‘n Pay so we now employed a 4th person who is helping with the production of the sauce so that I can focus on growing the business."

Pelisa Mpumlwana

Lisas Box

"To me, to actually take the initiative & be an exhibitor at the Rand Show may sound like bragging, but it was one of my greatest milestones for 2022 & most bitter sweet business challenge."

"With the School of Entrepreneurship, I have changed my way of thinking thanks to Verity Price, one of their coaches. I recently attended the Rand Show and I was not looking for opportunities to catapult to unprecedented limited heights, instead, I was looking for business opportunities that landed me where the School of Entrepreneurship has taught me in their skill implementation sessions."

"But here is the thing also, I planned for the Rand Show & no matter how much I made plans things did not go as planned. This rang true when I had to take a bus from the Eastern Cape with Lisas Box stock to Johannesburg. This challenge showed me how much I was willing to grow in business.

In summary, Lisas Box made it’s 1st yoco sale & many more thereafter. Lisas Box got featured on African Celebration TV & made new stakeholders."

Who We Are

The Team

Meet the Founder & head coach

Leon Lategan

Leon Lategan is the School of Entrepreneurship’s Founder and Head Coach. He has coached, trained and spoken to over +50 000 entrepreneurs, business owners and corporates in South Africa and in 21 cities globally in countries such as Egypt, Qatar, Jordan, Mauritius, Bahrain, Botswana, Namibia, Rwanda and Tanzania.

The School of Entrepreneurship exists to create entrepreneurs because they possess the ability to spur economic growth and improve living standards for all. We aim to develop 10,000 new entrepreneurs in the next 5 years who are capable of starting sustainable and profitable businesses that create jobs and reduce unemployment.

The Coaches

World-class coaching provided by a team of accomplished entrepreneurs

While getting your degree, diploma or certificate

...start, scale & sustain your own business

We’ve got exciting news for you: from the day you kick off here at the School of Entrepreneurship, you will learn to be an entrepreneur by being one.

Featured On

The Problem

South Africa is in crisis

The Solution

4LIFE Entrepreneurship Programme™

Start Your Own Business

International Entrepreneurship Mastery Programme

Lifetime Community Support

What to expect

Programme info

Streamed live online (excluding holidays)

Live sessions on Tuesdays at 12 PM (GMT+2)

Recorded and available to watch online without limits

Accompanied by assignments, exercises, and case studies

Interactive with Q&A at the end of each session

Personalised guidance from an accountability coach

Added Value

Bonus Tool

Programme Fees

Your Investment

Once Off Payment