While enjoying success in your sporting career

...equip yourself with entrepreneurial knowledge and skills to start, scale & sustain your own business

Entrepreneurial Career Development for Sports Men and Women in South Africa.

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The Problem

Many athletes will have little to no working experience

Whether amateur, semi-professional, or professional, every athlete will experience the end of their career at some point. This can be an extremely daunting prospect.

Many athletes will have little to no working experience, and some may have missed out on college or university due to their sporting commitments. By the time they reach retirement, these athletes would therefore find themselves at least 10 years behind in the vocational development and experience of an average non-athlete.

The average elite athlete will train for six hours a day, which leaves no, or little time for work experience, studying, or career planning.

An athlete’s retirement tends to occur at a relatively early age. Athletes therefore have many working years left before reaching a traditional retirement age and subsequently need to transition into a new career.

The end of a sporting career can be felt as a significant loss in an athlete’s life, especially if it was premature or not freely chosen, such as in the case of a career-ending injury or any other circumstances.

For many athletes, their athletic career is how they create a sense of relevance and purpose in their lives. The end of an athletic career can have a significant impact on athletes’ overall mental health and psychological well-being. This is especially the case for athletes who are not prepared for retirement, and whose retirement is forced upon them.

The Solution

4LIFE Entrepreneurship Programme™

Get the coaching, roadmap and support you need to start a business from scratch without overwhelm or frustration.

Start Your Own Business

Get training from a team of accomplished entrepreneurs who will help you with scaling your new business.

International Entrepreneurship Mastery Programme

Get lifetime access to our entrepreneur community where you can do business through referral networking.

Lifetime Community Support

What to expect

Programme info

Streamed live online (excluding holidays)

Live sessions on Tuesdays at 12 PM (GMT+2)

Recorded and available to watch online without limits

Accompanied by assignments, exercises, and case studies

Interactive with Q&A at the end of each session

Personalised guidance from an accountability coach

Added Value

Bonus Tool

The Enneagram is a sense-making tool and framework that enables the development of self-awareness.

At the start of the programme, you will take the Enneagram Assessment and discover your Entrepreneur Enneagram Type (EET).

Moreover, you get a detailed report on your Enneagram Type and a debriefing session with an accredited Enneagram Coach on your Entrepreneur Enneagram Type.

Your results give you insight into your core personality traits as it reveals your intrinsic motivators, strengths and weaknesses while it guides you to create the changes needed in yourself to become the best version of yourself and ultimately a more successful entrepreneur.

Armed with this self-knowledge, you can customise your learning path for accelerated development and success.

Ready to join the 4LIFE Entrepreneurship Programme™?

Complete the form below and we will let you know when the next intake starts.

Still not sure if this is for you? See what our students are saying...

From Our Students


Valentine Lunga


“Coach Leon, you are the best!! thank you for a platform that educates and equips me to start and scale my business. The school of entrepreneurship has become part of my life. I have mixed emotions as i finish with my course, I am happy that i have learnt so much, have built amazing friendships with the other students and have been taught by the best but i will miss you and all the other coaches. Thank you so much !! I will go out there and implement all that i have been taught, cant’t wait.”

Abel Kortje


“I would like to express my gratitude towards Leon the Visionary of Entrepreneur school, I am empowered and have completely different mind set business concern. Now I believe you need education or understanding in order to start and want to sustain in business. Thanks guys was great to be with you.”

Sue Lorraine


“Words are not enough to thank you Coach Leon for giving me this life-changing opportunity. When l was chosen for this program and started the journey l knew that my life would not be the same again .l learned so much from you and all the coaches you brought for us on this program. l have improved as a person and an entrepreneur. The program was more than l expected..l can say it was rich in every way. I thank you for the opportunity to meet great and inspiring colleagues in this program. God bless you richly for giving me this opportunity to be part of this awesome community and for all you have taught me. “

Nobuhle Zondi


“I truly appreciated this journey. The school has provided me with invaluable resources and guidance to help me on my entrepreneurial journey. The courses I have taken have given me the knowledge and tools to build a solid foundation for my business. I now have a better understanding of the business landscape and how to position my company for success. I have also learned about the importance of creating a strong brand and marketing strategy, which has helped me to attract and retain customers. Thank you so much.”

Thomas Antoine-Williams


“There is a unique way of learning with Leon, he uses a clear delivery of his teaching with great examples and proven techniques that set you for success, the only thing you need is just to follow the process and show up. The school of entrepreneurship has been my greatest investment as it brings you a higher level of understanding, deeper and broader than all the other courses I have done, presenting you each day and week a different topic with his passion and extensive experience that you can benefit as a privilege student. I think it’s fair to show gratitude and to show anyone that would be looking to work with you how much value they will receive. Forever grateful.”

Caroline Karanja


“Leon you definitely are community changer through the training impacting South Africans and beyond. I did iEMP3 and this time I was committed to stay the course. Your great love is evident in the planning and giving us the best coaches and guidance and time put in organizing content of the course. I salute you. Blessing.”

Puleng Matatiele


“Sincere gratitude to you Leon and all the coaches, the entire SoE. The course was intense and greatly useful.This was an opportunity I had been yearning for but never imagined would come true. Thank you so much.”

Sbusisiwe Chili


“Thank you Coach Leon for the lovely program and the amazing coaches you brought to us, I really learnt a lot.”

Leila Blom

Backyard Farms

"In 2020 was approached by a lovely man who was involved in a big charity based feeding scheme during covid lockdown. He asked me if I wanted to start a social enterprise with him based on working in communities and townships to create gardens where they grow and sell chillies onions, basil, red pepper, tomato and herbs, we then buy their harvests and use them in our range of table and cooking sauces."

"When I was asked to help start this endeavour I decided to join the School of Entrepreneurship since I knew nothing about starting a business or where to even begin! I enjoyed the diverse topics that the School of Entrepreneurship covered and after long days out I would go home and be able to share the same struggles & learn from the other students who were facing the same challenges which was motivating."

"We started Backyard Farms as a team of three (my colleagues who are husband and wife still have their own full-time jobs, so I am the only one who is working on this project full time) but it has helped immensely to have a team who can bounce ideas of one another, so I cannot take full credit for everything that has been done. We have just recently been stocked in a Wellness Warehouse and a Pick ‘n Pay so we now employed a 4th person who is helping with the production of the sauce so that I can focus on growing the business."

Pelisa Mpumlwana

Lisas Box

"To me, to actually take the initiative & be an exhibitor at the Rand Show may sound like bragging, but it was one of my greatest milestones for 2022 & most bitter sweet business challenge."

"With the School of Entrepreneurship, I have changed my way of thinking thanks to Verity Price, one of their coaches. I recently attended the Rand Show and I was not looking for opportunities to catapult to unprecedented limited heights, instead, I was looking for business opportunities that landed me where the School of Entrepreneurship has taught me in their skill implementation sessions."

"But here is the thing also, I planned for the Rand Show & no matter how much I made plans things did not go as planned. This rang true when I had to take a bus from the Eastern Cape with Lisas Box stock to Johannesburg. This challenge showed me how much I was willing to grow in business.

In summary, Lisas Box made it’s 1st yoco sale & many more thereafter. Lisas Box got featured on African Celebration TV & made new stakeholders."

Who We Are

The Team

Meet the Founder & head coach

Leon Lategan

Leon Lategan is the School of Entrepreneurship’s Founder and Head Coach. He has coached, trained and spoken to over +50 000 entrepreneurs, business owners and corporates in South Africa and in 21 cities globally in countries such as Egypt, Qatar, Jordan, Mauritius, Bahrain, Botswana, Namibia, Rwanda and Tanzania.

The School of Entrepreneurship exists to create entrepreneurs because they possess the ability to spur economic growth and improve living standards for all. We aim to develop 10,000 new entrepreneurs in the next 5 years who are capable of starting sustainable and profitable businesses that create jobs and reduce unemployment.

Who You Will Learn From

The Coaches

World-class coaching provided by a team of accomplished entrepreneurs

Ready to join the 4LIFE Entrepreneurship Programme™?

Complete the form below and we will let you know when the next intake starts.

Do you have any questions? Let's chat...

Schedule a call with our Student Advisor

If you have any questions about our programme, please do not hesitate to schedule a call with our student advisor.