Young Hustlers

Entrepreneur Programme

Young Hustlers Entrepreneur Programme

Unleash your child's full potential while equipping them for success in the dynamic world of tomorrow!

Designed to cultivate essential business skills, an entrepreneurial mindset, and lasting connections, the Young Hustlers Entrepreneur Programme will enable your child to confidently navigate the future, seize opportunities, and excel in the Fourth Industrial Revolution.

Overcoming the obstacles created by an outdated education system in the age of automation and AI

Every parent wants the best education for their child. An education that will prepare them for a rewarding career. A career that provides them with the income they require to live a happy life free of financial stress.

However, automation and artificial intelligence (AI) are transforming the way humans work at a rapid pace. So, how do you provide your child with the best education possible when you don’t know what the economy will look like at the end of this year, let alone when your child will leave school?

Many of us are fighting to keep up with advancements in our own profession, let alone figure out how to educate our children so that they are prepared to assume their place in the future economy, notably the Fourth Industrial Revolution (4IR).

The problem with the education system is that it is attempting to meet the future by repeating what has worked in the past while alienating millions of children who see no reason to attend school. When we were growing up, we were told to finish school, get good grades, and obtain a degree because this will guarantee you a good job and a successful career if you work hard.

The necessary statistics reveal that today’s children, very understandably, do not believe or picture themselves following that road. Sure, having a degree is preferable to not having one, but it no longer guarantees you a job, security, or success since the rules have changed.

Today's challenges for South African parents and children

Research done by StatsSA, Old Mutual, and the Human Sciences Research Council of South Africa paint an alarming picture as the statistics below show.


School dropout rate


Higher education dropout rate


Matriculants that qualify to study at university


First-year student applications rejected by universities


Average cost to study a three-year degree


Youth unemployment rate


Youth with matric unemployment rate


Youth with degree unemployment rate

Finding a job in South Africa is practically impossible when you are young, unskilled and inexperienced, and remains difficult even if you have a degree. Nevertheless, when your child knows how to start and run a business, he or she is no longer at the mercy of the job market. Instead, your child is in charge of their own destiny.

Introducing the

In the Young Hustlers Entrepreneur Programme, your child will acquire life-changing entrepreneurship skills that put them ahead of their peers who lack these crucial skills.

The 2023 programme starts on 1 June

Classes are 30 minutes long and streamed online once per week

Lessons are engaging and practical with assignments

Students can attend at home or in a classroom at participating schools

All classes are recorded and available to watch anytime on our website

Programme Curriculum

The programme provides a comprehensive curriculum that covers various aspects of modern entrepreneurship which includes starting and running a business. Our classes are taught in an engaging way. All lessons are made easy to understand.

  • What is entrepreneurship?
  • How do entrepreneurs think and act?
  • Kinds of businesses and where they fit
  • Cool ways to be an entrepreneur around the world
  • Fun ways to think of new ideas
  • Figuring out if people want your product or service
  • Who are your customers and what do they need?
  • Making your idea even better
  • Your business’s blueprint
  • What makes your business special and who needs it?
  • Money in, money out: how it works
  • Friends, tools, and actions for your business
  • Writing down your business plan
  • Setting goals you want to reach
  • Figuring out money stuff for the future
  • What could go wrong and how to be ready
  • Making your business look cool and unique
  • Who should know about your business?
  • Ways to spread the word
  • Using the internet and social media for your business
  • How to sell your stuff or services
  • Keeping track of possible customers
  • Taking care of your customers
  • Meeting new people and working together
  • Making your business work smoothly
  • Keeping track of what you have and what you need
  • Making sure your stuff is top-notch
  • Working with other people and companies
  • Registering your business
  • Protecting your ideas and inventions
  • Making deals and agreements
  • Rules about hiring people
  • Learning the basics of money and accounting
  • Managing cash and planning for the future
  • How to price your stuff and make money
  • Ways to get money to grow your business
  • Using your time wisely and getting things done
  • Talking and presenting like a pro
  • Understanding your feelings and staying strong
  • Making good choices and helping the world

Our curriculum provides a well-rounded foundation for any young aspiring entrepreneur, equipping them with the knowledge and skills needed to start and grow a business.

Equip your child for a bright future as a self-sufficient entrepreneur

Enrol your child in the Young Hustlers Entrepreneur Programme today to give them a head start in life!

Choose a payment option to get started:

Cancel Anytime
30-Day Money-Back Guarantee

Still not sure if this is for you? See what our students are saying...

Feedback from youth who attended our Entrepreneurship Mastery Programme

Meet the Founder and Head Coach,
Leon Lategan


Leon Lategan is the Founder and Head Coach of the School of Entrepreneurship and Young Hustlers Entrepreneurship Programme. As an accomplished business owner himself, Leon has coached, trained and spoken to over 50 000 entrepreneurs, business owners, and executives in South Africa and 21 cities globally. And today, Leon is passionate about teaching South Africa’s next generation of entrepreneurs.

“Education is the foundation of a bright and prosperous future, and every child deserves a comprehensive education that includes entrepreneurship and helps them develop the mindset and skills they need to become self-sufficient and succeed in life.”

Leon Lategan

Positive changes your child will experience during the programme

By enrolling in the Young Hustlers Entrepreneurship Programme, you’ll unlock a world of possibilities for personal growth, leadership, and success, shaping your child’s future into something truly extraordinary.
Have your child read through the following benefits and let them tell you if they’d like to experience these benefits for themself:

1. Unlock our creativity

By attending this entrepreneurship programme, you’ll learn to tap into your inner creativity and come up with amazing business ideas. Just imagine brainstorming fun, innovative solutions that people love, making you the go-to source for fresh and exciting products or services!

2. Become a confident decision-maker

This programme will help you develop the ability to make confident, well-informed decisions. Imagine being able to assess situations and make choices that drive your business forward, impressing friends, family, and peers with your smart, decisive leadership.

3. Build lifelong friendships and connections

As you work alongside other young entrepreneurs in the programme, you’ll create lasting friendships and valuable connections. Picture yourself collaborating with like-minded peers who inspire and support you, creating a powerful network that helps you succeed throughout your life.

4. Stand out from the crowd

By mastering the skills taught in this programme, you’ll set yourself apart from your peers. Envision a future where you’re recognised as a young leader with unique talents, opening doors to exciting opportunities in your personal and professional life.

5. Develop money management skills for life

This program will teach you important financial skills that will benefit you throughout your life. Imagine having a strong grasp on managing money, budgeting, and making smart financial choices, setting you up for a secure and prosperous future.

6. Make a positive impact in the world

With the knowledge and skills you gain from this entrepreneurship programme, you’ll be equipped to create businesses that not only make money but also make a difference. Visualise using your entrepreneurial talents to tackle pressing issues and improve the lives of others, earning respect and admiration from those around you.

7. Boost your future career prospects

Attending this programme will give you a significant advantage when it comes to future career options and opportunities. Imagine standing out to university admissions officers or future employers (if you choose to work to gain some experience before starting your own business) because of your entrepreneurial experiences, helping you get into university or your dream job with more ease.

Equip your child for a bright future as a self-sufficient entrepreneur

Enrol your child in the Young Hustlers Entrepreneur Programme today to give them a head start in life!

Choose a payment option to get started:

Cancel Anytime
30-Day Money-Back Guarantee

Don't allow your child to be set up for hardship with a gap in his or her education

If your child misses out on attending an entrepreneur programme while they are still young, they may face certain disadvantages in their future career.

Without early exposure to entrepreneurial skills and mindset, they could miss valuable opportunities to develop creativity, problem-solving abilities, and leadership qualities that are essential in today’s competitive, globalised economy.

In a world where adaptability and innovation are key, gaining entrepreneurial skills early on can significantly impact your child’s career trajectory, giving them a competitive edge and setting them up for long-term success in the economy of tomorrow.

Moreover, they may not have the chance to build a network of like-minded peers and mentors that could open doors to exciting opportunities down the line.

Frequently asked questions and answers

No, there are none. All children of school-going age can enrol in the Young Hustlers Entrepreneur Programme, whether they are attending school or not. Marks don’t matter either.

The Young Hustlers Entrepreneur Programme is designed for children in high school, between the ages of 14 and 18, but if your child is a few years younger, they are still welcome to join the Programme.

You can either pay R390 once-off for the year or R39 once a month over 12 months. Keep in mind, you save R78 if you pay for the year upfront.

Payments are processed securely by PayFast who offers the following options:

– Credit or cheque card (Visa or MasterCard)

– Debit card (Visa Electron or Maestro)

– Instant EFT via FNB, Absa, Standard Bank, Nedbank, Capitec, Thyme, African Bank, Bidvest, or Investec

– QR Code Apps provided by SnapScan, Zapper, and Scan to Pay by Ukheshe, as well as FNB, Absa, Standard Bank, Nedbank, Capitec, Vodapay, RMB, and Pay Spot

– MoreThyme by Thyme Bank

– Mobicred

– SCode via retailers such as Shoprite, Checkers, Checkers Hyper, OK Furniture, House & Home, and Usave

– RCS Store Cards

Please visit PayFast to learn more about these payment options, or contact us if you have questions.

The enrolment process is straightforward:

– Scroll to the big blue box that contains your two payment options

– Select a payment option by clicking on either the “Monthly” or “Yearly” button

– Fill out the order form with your personal and contact information

– Choose a payment method that suits you

– Finalise your child’s enrolment by clicking the “Complete Payment” button

– Complete the student onboarding process by providing us with your child’s information

After completing the onboarding process, you will receive a confirmation email with vital information about the Young Hustlers Entrepreneur Programme, such as when, where, and how your child can attend the weekly coaching sessions.

You will also receive login details for the website where your child can access recordings of all the coaching sessions.

You can click here to view a list of participating schools. If your child’s school isn’t listed, it’s most likely because they don’t know about the Young Hustlers Entrepreneur Programme yet.

Please feel free to tell the principal of your child’s school about the Programme and to contact us should they like to know more and get involved.

Yes, if your child successfully completes the Young Hustlers Entrepreneur Programme’s curriculum by attending all the coaching sessions, either live or by watching the recordings, and completing all the assignments.

Yes, you can enrol your child as long as the enrolment process on the website is open. However, once enrolment closes for a particular year, your child will have to wait until next year.

Please send us your questions by completing the form hon our Contact Us page here.

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